The end of the towels in Czech republic or how to "drown" the good quality product.

Price, price and once more price sounds from the purchase managers of different chains and by the echo back in the selection procedure of the suppliers of 3D promotion products. Are you asking about quality? Of course – it is the condition! We want after all the lowest price for staid product. The results we crop on the shop shelves.

You can take for example the classic terry towel to the bathroom. Where will you go to buy so trivial thing? The shops of the soft furnishings almost disappeared so there is only last change – go to buy it to the super/ hypermarket. Unfortunately the producers are not forced to declare the detailed description of their products, as it is by other different commodities. That, which we put in our shopping baskets, is the lowest quality of the terry products. Who would be surprised about that, if it is so cheap! You don’t need to buy it, but where else? Where should I go and buy comfortable, soft, absorbent and nice towel to my bathroom? With this way it was succeeded to push out of the market the quality with the low price and wholesale in last few years.

Modern items attack

The offer of 3D promotion items changed a lot in last few years. The basic trend is to enlarge the assortment about the items with sport character or the products based on new technologies. Personally I am really curious, which company will as the first give out the mobile phone as the promotion item!

Hi – carriers with the promotion statement (CD, MP3, DVD players Flash cards)
The accessories to Hi-carrier items (stools, holders, lanyards, bags etc)
Piping, flashing key pouches, toys and imitations of something
Electronic games in fanciful performances and packages
Accessories and utilities to the PC’s and laptops

… but also

· Outdoor items (bags, jackets, hand torches, rucksacks, tools…)

· Party games and sport equipments

It seems to me really often, that the submitter of the advertisement has first of all the behalf to get the item for himself and his friends without querying: “WHAT WILL BE THE PROFIT FOR THE COMPANY?”

Difficulties and advantages of the textile promotion

For the most of us, we use the 3D item as the opportunity how to enlarge the promotion area and how to best float the company statements. The question is, what is my target or better said, where should be my statement addressed. Following division is comprehended from the view of the final place of the usage of advertisement, so not from the view of the person who gets this item.

1. Construction: cheap baseball cap with big logo

2. Cottage: cheap T- shirt with the big promotion statement on the back or on the breast

3. Recreation sports, restaurants: standard polo shirts with logo on “heart”

4. Holiday, fitness: big bath-towel with in-weaved logo

5. Street: the umbrella with logo

6. Company, home: towel with embroidery

7. Friends: bag, rucksack

Advisedly are from this division excluded expensive, special or branded gifts. Abovementioned list contains 80% of the volume of all textile gifts (guess – author’s note).

The hardest nut of the promotion textile is the choice of the right size. If I want to use the clothes as the gift, I have to know my customer. Next, really important question is the color, which is changing and combined with every different influences, places of usage and planned effects.

Prime advantages of terry gifts

Gift, which gains personal sympathies an friendship
Gift, which you pay once and can use in long-term
Gift, which couldn’t be forgotten
Gift, which supports your communication successfully
Gift, which express in your sympathies
Gift, which is fitted sewn
Gift, which merges into the customer’s property
Gift, which you can touch
Gift, which strengthens personal contacts
Gift, which calls out the joy and thanks

Advantage of the terry are, that it is going about the items of daily use – socks, wrist bands, baby bibs, towels, bath-towels, or blankets, flash gloves, bathrobes of all styles, face towels, dishcloths, bath mats and towels with bath-towels.

How to win in the selection procedure?

With the price?: the price is only on the first place! Are compared in the selection procedure always the same products? Only the final customer will judge the gift and appreciate the business partner – so be careful by the price!

With the delivery date? : Of course, that it is necessary to keep the delivery date! But is the supplier able to undertake the delivery date, if he could be fined for example?

With the offered services? : We can have in the inquiry order the type of the transport., threated by the embroidery and the packaging of each piece and other odds. Not everyone is able to deliver the goods on the euro-pallets or with the description on the boxes. Sometimes can be problem the delivery to the 2^nd floor or the description of each piece.

With the stability? : By the selection process, it doesn’t matter to anyone if the supplier will be on the market after the delivery of the requested goods. The change of the policy could occur in the case, when the order will be reedited or repeated. So this is to muse too.

Has the classic terry towel the chance in the 21st century?

Yes it has, of course! Not only from the reason, that the towels aren’t thrown away! J.

News

Soft touch surfaces and very comfortable bathrobe has Wellsoft models cupped collar.We keep a basic stock sizes S-XXL in white color.

Recently, we are able to print your desing to colored towels and bathtowels with polyester bordure. We print by sublimation print CMYK design to area of bordure 7 cm high. The most important for your task is to manage one piece!

We have 18 colors of towels and bathtowels available in most popular line QUALITY 400g/m2 in stock.

In our stock we have the assortement of three basic sizes of towels, in two qualities and 18 colors. Stant-by stock makes 2-3 thousand pieces per kind.